According to a post at the Long Tail, it would seem that Hollywood is doing its best to hide the fact that blockbusters are few and far in between.
I first posted about Hollywood’s plans to produce fewer movies last year. Now it seems they’ll also be massaging the numbers as well.
According to post (a reader who requested anonymity said):
I happened to be riding to work with an exec from one of the major studios this morning, and he mentioned that the studios are increasingly making deals with theaters to inflate opening numbers. In particular, they will give the theaters very high revenue share for the first X days of the movie (he mentioned 100% for the first 3 days), incentivizing the theater to maximize the number of screens the movie’s shown on, inflating opening numbers.
The particular example of Superman and Pirates were actually the ones he brought up - that Superman’s decline was partially due to the theathers’ incentive period running out.
I have no idea how true or prevalent this is, but something you might want to look into. This would be done for movies which the studio considers potential “hits”, increasing discrepancy between them and normal movies.
Funny, I don’t think I heard Bryan Singer mention it in his Superman interview.
I’m still hopeful that the explosion of user-generated content will severely erode the blockbuster’s share of the pie. Remains to be seen if Google Video will finally launch their marketplace for indie producers.
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